Five Design Elements I’m Excited to See Trending for 2024…and my Philosophy on Trends
It’s time for a look forward—and a 2024 design trends update! But first, a little on my philosophy towards trends.
All design elements run in and out of the trend cycle. When trends emerge, it usually signals that someone has reinterpreted an element that’s been out of the limelight for a while in a creative way. It feels fresh, exciting, and it inspires others. This is a good thing! Trends only become stale when they are chased by the market which oversaturates the media environment with watered-down facsimiles. So, to create timeless designs, approach trends with these three things in mind:
Novelty is exciting! Make sure you are attracted to a trend in an authentic way by understanding whether it resonates with a deeper memory or value. If a trending item reminds you of your childhood home or something you like to wear, for example, then you probably connect with it authentically.
Interpret instead of copying. Use the trend to evoke the values, memories, or aesthetics you already have. Give it your own twist.
Seek balance. A design plan that is entirely on-trend will eventually look dated. Only integrate trends that speak to you, and layer them with less popular elements.
Now for a sample of some of the trending design elements that give me that spark of recognition—things I’ve always loved but am now seeing afresh.
The last decade of design has grounded us in classic forms, serene neutrals, and natural materials. Looking over these trends, I see an overall shift toward emotion, expression, and creativity, but I think it can all be balanced and integrated with that classic foundation, enhancing it rather than replacing it. The future looks full of intuitive, imaginative design, and I couldn’t be more excited to take part in it.